Toyota

Toyota of Muskegon

1860 E Sternberg Rd
Directions Muskegon, MI 49444

  • Sales: (877) 671-8942
  • Service: (888) 220-6883
  • Parts: (877) 361-8314
Info

Hybrid Ready for Prime Time

Most Americans probably think the hybrid car is a fairly new invention. The truth is the first hybrid vehicle was invented by Europeans Ferdinand Porsche and Jacob Lohner in 1898. From the turn of the 20th Century early car manufacturers built hybrid vehicles, but with only minimal success due to battery charge. Over the years car companies did make progress on the hybrid engine allowing the vehicle to drive further, and also helping it to reach a faster speed.

Work on the hybrid vehicle continued until Henry Ford revolutionized the auto industry with his assembly line system. This system used conveyor belts and workstations that would specialize on one part of the process rather than building each car as a whole. This gave Ford the capability to mass produce the vehicle and make it affordable for the masses.

Decades passed before it became evident that the world's oil resources were dwindling. In response President Clinton gave $1.64 billion to the automotive industry in 1998 for the research and development of hybrid vehicles. This influx of capital, coupled with creativity, allowed Toyota to release the United States' first mass produced Hybrid, the "Prius" in 2001. Currently the Toyota Prius is on version 6.

The Toyota Prius made waves when it first hit dealerships all across the country. Sales for the Prius were steady for a few years, but enthusiasm gradually waned when gas prices declined so most consumers continued to drive gasoline and diesel vehicles. Shortly after the Toyota Prius was released other auto manufactures brought hybrids to market such as the Honda Insight and the Ford Escape.There was a bump in sales when these vehicles came to market, but just like the Prius, most drivers went back to combustion engine, mostly due to the DECREASE in gas prices. It doesn't make any sense  why people would leave hybrids for gas vehicles if gas prices were increasing.
 
 
With the Prius, Toyota set the standard for hybrid vehicles, and with the economic collapse of 2008 the Prius would make a comeback. With economic uncertainty abounding, high gas prices, and fear of climate change, drivers once again flocked to the Prius. Sporting 51 highway MPG, starting price of 23,000, comfortable ride, and great crash test figures, the Prius was once again ready for prime time. Prius sales continued to climb and hybrid and eletric vehicles became an increasingly normal sight on the road.

By 2017 the Prius has continued to increase in fuel efficiency, technology, comfort and safety. These advancements have culminated in Toyota's most advanced hybrid yet: the Prius Prime. Kelly Blue Book has named the 2017 Prius Prime the best Hybrid of the year, with too many other awards to mention here. Sporting an absolutely incredible 640 mile range on one tank of gas, the Prius Prime is far and away the best hybrid in the market. It has a 25 mile range on the battery alone, including at full highway speeds, meaning many drivers can make their daily commute on battery power alone.


Besides the wallet-friendly miles per gallon, and electric power, the Prius Prime is packed with numerous comfort goodies as well. Navigation, premium sound, 7.0 in.  touch screen, backup camera, and Toyota Safety Sense, an array of radar sensors that relay important information to the driver, are all standard equipment. A larger 11.6 in. HD touch screen, and full color HUD are just some of the upgrades available. The full Toyota Prius line up, and the Prius Prime, have just about everything a customer could ever want and definitely are worth a test drive. With Toyota's Prius Prime leading the way hybrid vehicles are the future. The past 100 years of evolution are just the start of the hybrid and electric car revolution.
 

Do you have Any questions about the Prius Prime

 
Derek Fish is 35 years old and is a Grand Haven native. Derek has 15 years of sales and writing experience. You can find him working, playing Chess, or spending time with his wife Mary.
  • AdChoices