January 13, 2017
PLANO, Texas, January 12, 2017 - Toyota Motor North America, Inc. today announced that, based on recent information from Takata as required by the National Highway Traffic Safety Administration, it is expanding its recall involving Takata front passenger air bag inflators.
January 10, 2017
Plano, Texas, Jan. 10, 2017 - Toyota maintains its lead with the most Insurance Institute for Highway Safety's (IIHS) Top Safety Pick + (TSP+) awards of all manufacturers. The Toyota Highlander is the 10th 2017 TSP+ award for Toyota/Lexus. With the three 2017 TSP awards (Avalon, Lexus CT and Yaris iA), Toyota has a combined total of 13 awards.
December 26, 2016
Toyota City, Japan, December 26, 2016 -- Toyota Motor Corporation conducted a survey of accidents occurring in parking lots involving three models (the Alphard, the Vellfire, and the Prius) which have been equipped with the Intelligent Clearance Sonar (ICS) system. The survey was conducted during the 18-month period from January 2015 to June 2016 on the ICS?a system which helps to prevent or mitigate collision damage in parking spaces. According to the survey of data concerning approximately 2,500 accidents from insurance companies that cover the policies for about 60,000 of these above mentioned vehicles, pedal misapplication accidents fell by approximately 70%, and accidents related to reversing have been reduced by approximately 40%.
December 19, 2016
PLANO, Texas, December 19, 2016 - Toyota Motor North America, Inc., announced that it is conducting a safety recall of certain Model Year 2017 Toyota 86 vehicles in the U.S. Ninety-four vehicles are involved.
December 13, 2016
PLANO, Texas (December 13, 2016) - Toyota Motor North America, Inc., announced that it is conducting a safety recall of four Model Year 2016 Toyota Avalon and eight Model Year 2017 Toyota Camry vehicles in the U.S.
December 08, 2016
Plano, Texas, Dec. 8, 2016 - For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety's (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.
November 22, 2016
PLANO, Texas, November 22, 2016 - Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 744,000 Model Year 2011-2016 Toyota Sienna vehicles in the U.S.
November 21, 2016
Cincinnati, Ohio, Nov. 21, 2016 -- It's that time of year again when millions of Americans will hit the road to travel near and far to be with friends and family. AAA predicts that 43.5 million Americans will travel by car this Thanksgiving season.
November 07, 2016
- Toyota Safety Sense P (TSS-P) Standard on All Grades
- New Top-of-Line Platinum Grade Adds Luxurious Touch
- New SE Hybrid Grade Brings Sportiness to Hybrid Line
- RAV4 Hybrid is Most Powerful and Most Fuel-Efficient RAV4 Ever
With more than 20 years under its belt, Toyota's popular RAV4 continues to set the stage for the compact sport-utility segment, bringing high doses of value, style, and safety to discerning drivers. In 1996, the RAV4 - an acronym for Recreational Active Vehicle with 4WD - was positioned as Toyota's "new-concept sport utility vehicle" that blended conventional passenger car elements with the features of a light, off-road vehicle. For 2017, the onetime "new-concept" builds upon this two-decades-old avant-garde foundation and offers a bevy of standard-issue safety technology with its Toyota Safety Sense™ P active safety package.
October 21, 2016
PLANO, Texas, October 21, 2016 - Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 7,100 Model Year 2016 Toyota Highlander vehicles in the U.S.
October 12, 2016
PLANO, Texas, Oct. 12, 2016 - Toyota Motor North America, Inc., announced that it is conducting a safety recall of approximately 92,000 Model Year 2016 and 2017 Toyota Prius sedan vehicles in the U.S.
September 15, 2016
Plano, Texas (Sept. 15, 2016) - Whether you're a first-time parent, doting grandparent or seasoned baby sitter, car seats are not always the easiest things to figure out. In fact, 75 percent of seats in the U.S. are not used correctly.1 That's why Buckle Up for Life, the national car seat education program from Toyota and Cincinnati Children's, is sharing its top safety tips, just in time for Child Passenger Safety Week (September 18-24). The program is also announcing an expansion to 11 new markets to help keep even more children safe.
September 14, 2016
PLANO, Texas, Sept. 14, 2016 - Child safety. It's a leading concern for parents every time they strap a little one into a protective safety seat and drive down the road. Effective protection by a child restraint in a crash, however, is dependent upon proper installation. Toyota designers and engineers have been working to make child safety seat mounts easy to access and use, and for the second time this month, it is being recognized for the efforts.
September 01, 2016
Ann Arbor, Mich., Sept. 1, 2016 -- Toyota already has more vehicles rated as Top Safety Pick andTop Safety Pick + by the Insurance Institute for Highway Safety (IIHS) than any other automaker1, but now they have yet another rating to add to the list of accolades, an IIHS Good+ rating for Child Safety Seat Ease-of-Use.
August 26, 2016
The 2017 Toyota Yaris is a small car with very big news. The brand's least expensive model, the Yaris for 2017 is also the brand's latest vehicle to come standard with Toyota Safety Sense™ C (TSS-C), a trio of driver assist technologies that help drivers get from point "A" to point "B" with safety assurance. Yaris offers both three-door and five-door body styles.
June 28, 2016
PLANO, Texas, June 28, 2016 - Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 482,000 Model Year 2010 - 2012 Prius; 2010 and 2012 Prius Plug-In Hybrids and 2011 and 2012 Lexus CT 200h vehicles.
June 21, 2016
Toyota City, Japan, June 21, 2016 -- Toyota Motor Corporation has added three new models to represent children aged ten, six, and three to Version 4 of its Total Human Model for Safety (THUMS) virtual crash dummy software. THUMS allows injuries sustained by human bodies during vehicle crashes to be simulated on computer, and sales of the new models will begin from this autumn.
May 31, 2016
Advance safety features for the masses: it's a bold promise, but beginning with the 2018 model year Toyota will make Toyota Safety Sense, a driver-assist technology designed to mitigate or help prevent collisions, standard on almost every Toyota trim level in the United States. That promise was recognized last Thursday when the most advanced version of Toyota Safety Sense-TSS-P-won the New England Motor Press Association (NEMPA) Yankee Cup Technology Award.
Top Tips to Help Keep Kids Safe in Cars This Summer from Buckle Up for Life
May 26, 2016
New York, N.Y., (May 26, 2016) - Barbecues, fireworks, s'mores and swimming - they're summer classics. They rarely change because when you know something works, you stick with it. You know what else stands the test of time? Car seat safety tips.
May 25, 2016
TORRANCE, Calif., May 25, 2016 - Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 3,100 Model Year 2015 Yaris Hatch Back vehicles.
May 23, 2016
TORRANCE, Calif., May 23, 2016 - Toyota Motor Sales, USA, Inc. today announced that, based on recent information from Takata and the National Highway Traffic Safety Administration, it is expanding its recalls involving Takata front passenger air bag inflators.
Wearable Mobility Device for the Blind and Visually Impaired Being Developed by Toyota
April 13, 2016
TORRANCE, Calif., April 13, 2016 - Toyota Motor Sales, U.S.A., Inc. today announced that it is recalling approximately 16,880 Model Year 2016 Avalon and 41,630 model Year 2016 Camry sedans.
April 06, 2016
TORRANCE, Calif., April 6, 2016 - Toyota Motor Sales, USA, Inc. today announced that it is recalling approximately 230 Model Year 2016 Sienna Minivans.
March 07, 2016
San Jose, Calif. (March 7, 2016) - Mobility is empowering. That's why Toyota is working to develop a wearable device for the blind and visually impaired that will help them do more with greater freedom, independence and confidence. Called Project BLAID, it reflects the company's commitment to enrich lives by advancing the freedom of mobility for all.