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Toyota of Muskegon

1860 E Sternberg Rd
Directions Muskegon, MI 49444

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Toyota News

Copyright 2017
February 13, 2017
Plano, Texas (February 13, 2017) - Toyota announced today that it has achieved more than 10 million cumulative units of hybrid vehicle (HV) sales, including plug-in hybrids, as of January 31. The latest milestone was achieved just nine months after total sales reached 9 million units at the end of April 2016.

February 09, 2017
  • New Tundra and Sequoia TRD Sport Grades Receive added Styling and Performance Handling Upgrades
  • Standard Toyota Safety Sense - P
  • Refreshed Styling on all Tundra and Sequoia Models
  • New RAV4 Adventure adds Dirt-Inspired Styling and Higher Ride Height
CHICAGO, Feb. 9, 2017 - - Families on the go, TRD style!  Toyota's Tundra full-size pickup truck and Sequoia large SUV have long been ideal for adventuresome families in need of that unique combination of performance, utility, towing ability and comfort.  For 2018, the experts at Toyota Racing Development (TRD) have developed the new TRD Sport grade for Tundra and Sequoia, offering active families an extra dose of sportier styling and performance for added fun and excitement on their next journey.   

January 19, 2017
More than 30 Million Vehicles Produced in North America Since 1986 
Erlanger, Ky. (Jan. 19, 2017) - In 2016, Toyota achieved another record year of North American vehicle production with 2,124,608 vehicles built at its North American vehicle assembly plants. Production volume was up 4.4 percent over the previous year total of 2,035,028 vehicles.

December 15, 2017
Total U.S. Employment is 470,100 and Seventy Percent of Vehicles Sold Here are Built Here
ERLANGER, Ky. (December 15, 2016) - Hundreds of thousands of jobs. Billions of dollars in payroll.  That is just part of the impact Toyota has on the U.S. economy.  A new study released today by the Center for Automotive Research (CAR) estimates the employment and economic contribution of Toyota Motor North America's operations and activities to the United States economy.  CAR's analysis found that Toyota has a total employment impact of 470,100 jobs, $32.3 billion in private non-farm payroll (0.35 percent of total U.S. private compensation) that results in $23.6 billion in net disposable income for individuals.  Each Toyota job creates employment for 6.1 others at suppliers or manufacturing support companies.

December 08, 2016
Plano, Texas, Dec. 8, 2016 - For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety's (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer.

December 05, 2016
  • Full-capability SUV with Body-on-Frame Construction
  • New TRD Off-Road and Off-Road Premium Grades Amp Up Lineup
  • Available Seating for up to Seven Passengers
  • Potent 270-hp V6 and 5,000-lb. Towing Capacity
  • Latest Toyota Entune® Multimedia Systems
The 2017 Toyota 4Runner is the vehicular equivalent of a multi-tool. On one hand, it's a campout waiting to happen. If need be, it's a boat-towing, trail-blazing, hill-climbing sport-utility with room for seven passengers (if so equipped), their tents, tables, barbeques, and supplies. On the other hand, it's a comfortable, capacious, safe, and tech-filled commuter that's right at home atop tight, pothole-riddled city streets. For over three decades, the 4Runner has been a true do-anything, carry-everything, body-on-frame SUV that enables its drivers to explore wherever they want, when they want.

November 17, 2016
•    Bold, Eye-Catching Style Signals New Direction in Toyota Design
•    Nürburgring-Tuned Agile Handling 
•    Standard Toyota Safety Sense P™ (TSS-P)
LOS ANGELES, (November 17, 2016) - An exciting next chapter in Toyota's storied North American product history has been revealed under the lights of the Los Angeles Convention Center. Stylish, athletic, and tech-filled, the all-new 2018 Toyota C-HR - or, Coupe High-Rider - represents a leap forward in design, manufacturing, and engineering for Toyota. When it arrives at dealerships next spring, the C-HR will serve as a solid springboard of excitement, adventure, and pride for its fashion-forward, trendsetting owners. 

November 15, 2016
Los Angeles (November 15, 2016) - The 2017 Toyota Prius Prime was named the Electric/Hybrid Best Buy of 2017 in Kelley Blue Book's annual awards honoring best new-vehicle choices available in the U.S. market.

November 08, 2016
  • All-new Next-Generation TRD Pro Offers Uncompromising Off-Road Expertise
  • America's Best-Selling Mid-size Pickup for 10 Years Running
  • Assembled at Toyota Motor Manufacturing, Texas (TMMTX) in San Antonio and available in 31 models
  • Revised SR5 Option Packages Available
Last year, the midsize pickup truck segment got thoroughly rocked by the introduction of the all-new Toyota Tacoma. Well, the Tacoma isn't done shaking things up, and for 2017, the venerated pickup welcomes the toughest model ever to its storied lineage, the new TRD Pro. It is, without a doubt, the ultimate expression of Tacoma off-road capability, versatility, and design.

November 08, 2016
Washington, D.C. (November 8, 2016) - Toyota is already the leading automotive innovator, having been awarded more patents than any other automaker over the past 8 years. So it was no surprise when R&D Magazine awarded the year's top 100 innovations in the global research and development space, that Toyota was the most awarded carmaker.

October 20, 2016
TORRANCE, Calif., October 20, 2016 - Toyota Financial Services (TFS) announced it is offering payment relief options to its customers affected by Hurricane Matthew. This broad outreach includes any Toyota Financial Services (TFS) or Lexus Financial Services (LFS) customer in the just-announced FEMA designated disaster areas. 

October 10, 2016
  • Seating for Up to Eight Passengers
  • Sturdy Body-on-Frame Construction and Four-Wheel Independent Suspension
  • Available Multi-Mode 4WD Enhances Traction, Off Road and On
  • 381-hp 5.7-liter i-FORCE V8 and 7,400-lb. Towing Capacity
  • Latest-Generation Toyota Entune™ Multimedia
  • Available in SR5, Limited, and Platinum Grades
Named for the largest redwood trees in the world, the 2017 Toyota Sequoia maintains its position as a full-size SUV that's big on roominess, power, and capability. It's also huge on Toyota's trademark quality and value.

October 04, 2016
  • The Ultimate Prius with Toyota's Most Efficient Hybrid Powertrain
  • Industry Leading EPA-estimated 133 MPGe/ Class Leading EPA-estimated 55 MPG City
  • Class Leading Standard Safety Systems with Toyota Safety Sense P
  • Great Overall Vehicle Value - Class-leading Starting Price
  • Techno-wonder with Available 11.6-inch HD Multimedia Display, Head-up Display and Wireless Phone Charging
Prime mover. Prime cut. Prime minister. Prime attraction. And for Trekkers, there's the Prime Directive. "Prime" means best or top, and so it was a natural to use it for the most technologically advanced, best-equipped Toyota Prius in the model's nearly two-decade global history. The 2017 Prius Prime represents the pinnacle of efficiency and technology for the new- generation Prius, with a new dual-motor hybrid powertrain with a remarkable 2017 EPA-estimated 133 MPGe (miles per gallon equivalent), the highest rating in the industry among all vehicles. 

September 30, 2016
Corvallis, Ore. (Sept. 30, 2016) - Toyota of Corvallis is on schedule to be the world's first Certified Net Zero Energy Automotive Dealership.

Over the next 14 months, Gensler-the architect of the new building-will oversee data collection to help ensure this certification becomes a reality. Additionally, construction of the facility was built to adhere to LEED® Platinum standards, as recognized by the U.S. Green Building Council. Toyota of Corvallis will join a handful of Toyota dealerships nationwide with this Platinum certification.

September 21, 2016
BUFFALO, W.Va. (September 21, 2016) - When Tim Bennett completed his 8-year service in the U.S. Army, there was only one place he wanted to raise his family: back home in West Virginia.

At the time, Bennett was training in Louisiana, a thousand miles from the Mountain State where he grew up. The distance, however, couldn't keep news of a new opportunity near his hometown from making its way to the bayou. It was 1997 and Toyota was hiring for its newest American manufacturing plant, a $400 million facility with capacity to produce 300,000 four-cylinder engines annually.

September 14, 2016
PLANO, Texas (Sept. 14, 2016) - Toyota announced it will increase Tacoma's production by more than 60,000 trucks annually at its Baja California, Mexico facility in 2018.  The increased volume will add approximately 400 jobs and inject about $150 million in new investment.  Since November 2011, Toyota has announced expansions to its North American operations, resulting in over 7,000 new jobs and a total of about $3.7 billion in additional investments.

August 12, 2016
  • New design and new name for enthusiast favorite
  • Performance boost for stick-shift model
  • Revised suspension tuning for even greater agility
  • Updated cabin styling
It was hailed as nothing less than the return of the fundamental, affordable rear-drive sports car when it arrived a few years back, and now for 2017 it's got a new name, a new look and higher performance: the Scion FR-S adopts the Toyota 86 identity used in other global markets, as Scion and its models transition back to the Toyota brand.

August 10, 2016
ANN ARBOR (August 10, 2016) - Research focused on artificial intelligence, robotics and autonomous driving at the University of Michigan (U-M) will get a major boost thanks to an initial $22 million commitment from the Toyota Research Institute (TRI), announced today by TRI-CEO Gill Pratt in an address to the U-M faculty.

August 09, 2016
TORRANCE, CALIF. (Aug. 9, 2016) - Game-based learning. Augmented reality virtual field trips. Biometric eye-tracking to determine how students absorb and understand content.

July 29, 2016

TORRANCE, Calif., July 29, 2016 - Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer's suggested retail prices (MSRP) for the 2017 Prius Liftback, Yaris and Yaris iA, RAV4 and RAV4 Hybrid, Sienna minivan, and Tundra full-size pickup truck. 

July 21, 2016
Detroit (July 21, 2016) -- Inspiring today's students to become tomorrow's science and engineering leaders is something Toyota believes is critical to society. Whether it's autonomous cars, flying cars or something that has yet to be envisioned, the future of mobility depends on sparking children's interests in engineering and science careers.

July 20, 2016
TOKYO (July 20, 2016) -- WWF and Toyota Motor Corporation have entered into a five-year agreement aimed at accelerating the globe's transition to sustainability. Through this partnership, the organizations will work together to promote biodiversity conservation, raise environmental awareness and accelerate the move toward a "zero carbon" society.

June 30, 2016
ANN ARBOR, Mich. (June 30, 2016) - Whether it's creating artificial skin for pedestrian safety mannequins, helping autonomous vehicles detect and safely react to emergency vehicles or fabrics that clean themselves, Toyota leads the way in anticipating and engineering the cars of tomorrow for today.

June 28, 2016
GEORGETOWN, Ky., June 28, 2016 -- The best-selling car in America for 14 consecutive years is on another streak that recognizes its American symbolism: another award from Cars.com for most American-made. For the second year in a row and sixth time overall, the Toyota Camry claims the top position on Cars.com's American-Made Index.

June 22, 2016
PLANO, Texas (June 22, 2016) -- MIT Technology Review has named Toyota one of the world's smartest companies, placing the automaker among respected tech leaders like Amazon, Alphabet, and Facebook, and ahead of others such as Microsoft, IBM, and Intel. Ranked #17, Toyota was one of only two automakers to achieve the distinction.

June 21, 2016
HUNTSVILLE, Ala., (June 21, 2016) -- Huntsville has long been known for engines…rocket engines that is.  But today, it is well on its way to earning the title as "engine capital of the world" thanks to the more than 4.5 million engines produced at Toyota Motor Manufacturing Alabama.

  • Entune™ Audio Plus multimedia system with Connected Navigation App & JBL® Audio is standard on XLE and XSE grades.
  • Qi-compatible Wireless Smartphone Charging standard on XLE and XSE grades
  • Available automatic emergency braking.
  • Choice of four-cylinder, V6 or Hybrid powertrains
  • Camry Hybrid system nets 200 horsepower and gets up to 42 MPG city rating
June 09, 2016
The 2017 Toyota Camry continues to offer the best combination of roominess, comfort, quality, safety and performance in the midsize segment, as defined by the best judges of such factors: customers. And so you could say that the formula for turning a midsize sedan into America's best-selling passenger car for 14 consecutive years hides in plain sight.

June 02, 2016
It's the only minivan on the market with all-wheel drive. That distinction, along with recent technological and safety enhancements, is earning Toyota Sienna accolades from automotive industry leaders. Edmunds.com and Parents Magazine have named Toyota's long-cherished minivan one of the 10 best family cars of the year, and the winner in the Best Minivan category. The "Best Family Cars of 2016" feature appears in the July 2016 issue of the magazine, as well as on Parents.com.

May 17, 2016
Tickets & Official Rules

AUSTIN, Texas, May 17, 2016 -- Special Olympics Texas (SOTX) officially announced Toyota as its newest Official Partner today, making the automaker a year-round statewide $250,000-level co-sponsor of the 501(c)(3) non-profit organization. SOTX provides year-round sports training and athletic competition in a variety of Olympic-type sports for more than 55,200 children and adults with intellectual disabilities in the state of Texas.

May 11, 2016
BATON ROUGE, La. (May 11, 2016) -Toyota customer Victor Sheppard was so satisfied with his Toyota Tundra, even after he had safely driven 1 million miles, he continued driving it. When Toyota saw the well-kept truck, they asked: What is a Toyota Tundra with more than a million miles worth?

  • Toyota to support deeper understanding of threats to biodiversity and global food supplies through a 5-year partnership
  • Significant step to achieve IUCN's goal of doubling the number of species assessed by 2020 painting a more comprehensive picture of the state of global biodiversity
  • Key project in initial phase of Toyota Environmental Challenge 2050
May 10, 2016
Gland, Switzerland, May 10, 2016 --  (IUCN) The International Union for Conservation of Nature (IUCN) and Toyota Motor Corporation (Toyota) today announced a five-year partnership to provide funding to broaden the scope of The IUCN Red List of Threatened Species™. This will significantly increase knowledge on the extinction risk of more than 28,000 species, including many that are key food sources for a significant portion of the global population.

May 03, 2016
April 2016 Sales Chart

TORRANCE, Calif. (May 3, 2016) - Toyota Motor Sales (TMS), U.S.A., Inc., today reported April 2016 sales of 211,125 units, an increase of 3.8 percent from April 2015 on a volume basis. With one more selling day in April 2016 compared to April 2015, sales were flat (zero percent) on a daily selling rate (DSR) basis.

April 26, 2016
Torrance, Calif., April 26, 2016 -- This past weekend at the Oregon Trail Rally in Portland, Oregon, Ryan Millen and his Toyota RAV4 SE finished ahead of all other 2WD competitors to win the class, and put the capable RAV4 in the top five overall.

April 23, 2016
Toyota broke a Guinness World Records™ title today, setting a new record for the most vehicles in a hybrid parade. 

April 13, 2016
Ann Arbor, Mich. (April 13, 2016) - On the heels of last week's announcement that Toyota is putting more boots on the ground in Ann Arbor to study fully autonomous driving and advanced mobility, Toyota also will be deploying cars on the road for real world testing. Toyota, in partnership with the University of Michigan Transportation Research Institute (UMTRI), is transforming the streets of Ann Arbor, Mich. into the world's largest operational, real-world deployment of connected vehicles and infrastructure. 

April 12, 2016
DETROIT, Mich. (April 12, 2016) -- Most of Toyota's North American vehicles are engineered in Southeast Michigan. The newest concept to wear the automaker's famous badge, however, has its roots firmly planted in the red clay of South Carolina.

April 11, 2016
An armada of agents is about to roll out in Toyota Prius c. Their mission: to help people across America get the most from their technology.

April 07, 2016
2016 GPU Technology Conference (GTC16) - Dr. Gill Pratt

SAN JOSE (April 7, 2016) -- Dr. Gill Pratt, CEO of the Toyota Research Institute (TRI), announced today that Toyota will establish its third TRI facility in the U.S. The new facility will be located in Ann Arbor, near the University of Michigan (U-M) campus where it will fund research in artificial intelligence, robotics and materials science.  Joining the TRI facility established last January in Palo Alto working with Stanford (TRI-PAL), and in Cambridge working with MIT (TRI-CAM), TRI-ANN is scheduled to open in June and target a staff of approximately 50.

April 04, 2016
PLANO, TEXAS, April 4, 2016 - Toyota today announced that it will launch Toyota Connected, Inc. to significantly expand the company's capabilities in the fields of data management and data services development. The new company will serve as a data science hub for Toyota's global operations and will support a broad range of consumer-, business- and government- facing initiatives. 

March 29, 2016
NEW YORK - Army Sergeant First Class Jeffrey Hackett knew the house he and his fellow soldiers were trying to clear on Aug. 15, 2011, in Afghanistan could be occupied by the Taliban and armed with improvised explosive devices. He knew exactly what the wire sticking out of the ground meant and immediately turned around, but it was too late.

March 24, 2016
NEW YORK (March 24, 2016) - Toyota Mirai was declared the 2016 World Green Car today at the New York International Auto Show.

Prime Mover: toyota Maxes Out Tech and Style in the World's Best-Selling Hybrid to Create the 2017 Prius Prime
March 23, 2016
NEW YORK, March 23, 2016 - If there's electricity in the air at the 2016 New York International Auto Show, it's probably coming from the Toyota display, where the world's hybrid vehicle leader has unveiled the new Prius Prime, an ultra-efficient model with a plug-in hybrid powertrain. "Prime" means best, making it the perfect name for one of the most technologically advanced, best-equipped Prius in the model's history.
  • Ultra-efficient Prius with Plug-in Hybrid Powertrain
  • Manufacturer-estimated 120 MPGe
  • Available in 50 States
  • Techno-wonder with Available 11.6-inch Multimedia HD Display, Head-up Display and Wireless Phone Charging
  • A total Package in Every Aspect, Adding Up to Great Value

March 20, 2016
DALLAS, March 20, 2016 - Toyota and CGI are taking to the track - and stage - again, but the real winners will be the 600,000 athletes that participate in a Rock 'n' Roll Marathon Series event in 2016.

March 17, 2016
TORRANCE, Calif., March 17, 2016 - With its new home comes a new name and more. The former Scion FR-S will debut as the 2017 Toyota 86 at the New York International Auto Show with interior and exterior changes, as well as suspension and powertrain upgrades. The new Toyota 86 will go on sale at all Toyota dealerships this fall.

March 15, 2016
The city that never sleeps is about to get a wake-up call. 

Toyota is rolling out the next mechanical marvel in the Prius lineup at 9:10 a.m. EDT, Wednesday, March 23. Put limits in the rearview and check out the reveal athttps://livestream.com/Toyota/NY2016.

March 14, 2016
TORRANCE, Calif., March 14, 2016 -- Toyota will be debuting the significantly enhanced 2017 model year Highlander mid-size sport utility vehicle (SUV) on Wednesday, March 23 at the upcoming New York International Auto Show.  The popular Highlander, receives an array of new and updated equipment and technology, inside and out, including a new Direct Shift 8-speed (8AT automatic transmission).

March 09, 2016
Cambridge, Mass., March 9, 2016 -- Toyota Research Institute (TRI) and Jaybridge Robotics announced today that the Jaybridge Robotics software engineering team has joined TRI.  

March 08, 2016
Torrance, Calif., March 8, 2016-This past weekend at the Sandblast Rally in Cheraw, South Carolina, Ryan Millen and his Toyota RAV4 SE took home the top step on the podium in the 2WD Class.

March 01, 2016
[Correction] February 2016 Sales Chart

TORRANCE, Calif. (March 1, 2016) - Toyota Motor Sales (TMS), U.S.A., Inc. today reported February 2016 sales of 187,954 vehicles, an increase of 4.1 percent from February 2015 on a volume basis. With the same number of selling days in February 2016 and 2015, sales were also up 4.1 percent on a daily selling rate (DSR) basis.

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