Current 2024 Toyota Prius Prime Hatchback Special offers

2024 Toyota Prius Prime Hatchback

Starting at $34,070*

The standard features of the Toyota Prius Prime SE include 2L I-4 150hp hybrid powertrain , 2-speed CVT transmission with overdrive, 4-wheel anti-lock brakes (ABS), Drive Connect Cloud Navigation (1-year trial subscription) integrated navigation system with voice activation, Side seat mounted airbags, Curtain 1st and 2nd row overhead airbags, rear side impact airbag, Airbag occupancy sensor, Air conditioning, 17" aluminum wheels, Cruise control, Full-Speed Range Dynamic Radar Cruise Control (DRCC) distance pacing, ABS and driveline traction control

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Current College Students and Recent College Graduates may be eligible for a $500 College Rebate.

Manufacturer Offers

Current College Students and Recent College Graduates may be eligible for a $500 College Rebate.
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s) :
  • Qualify for $500 through the College Rebate Program on the finance or lease of a select new Toyota. College: $500 College Rebate is available on all new and unlicensed 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Camry, 2026 Corolla, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hatchback, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Grand Highlander, 2026 Grand Highlander Hybrid, 2026 Land Cruiser, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX. Toyota Certified Used Vehicles (TCUVs) and Scion Certified Pre-Owned Vehicles are not eligible for the Rebate Program. Subject to the foregoing limits and requirements below, the College Rebate Program are available upon credit approval from and execution of a finance or lease contract through Toyota Financial Services (TFS) at participating Toyota dealers. Not all applicants will qualify. To qualify for the College Rebate Program, customers must be Currently enrolled in a graduate degree program from an eligible school (as defined below), or enrolled in or be a graduate from an eligible school and provide proof of graduation (showing an upcoming graduation within six months OR a recent graduation within two calendar years from the date of signing your vehicle lease or finance contract) from one of the following eligible schools located in the 50 United States, Puerto Rico, or U.S. Virgin Islands: (a) an accredited four-year college, university or registered nursing program; OR (b) an accredited two-year college associate degree or an undergraduate academic degree as awarded by community colleges, junior colleges, technical colleges and universities; OR (c) an accredited graduate school. In all cases, the student will have two calendar years from receipt of their degree to take advantage of the program. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer.. Must provide proof of qualification via an ID.me account and complete the verification process at a participating Toyota dealer. Eligible customers must also meet credit approval requirements and furnish proof of present or future employment (which will begin within 120 days of credit approval) when submitting credit application. Customer must also be approved for credit by, and finance the Vehicle through Toyota Financial Services (TFS) at participating Toyota dealers. During the last 24 months, all obligations on your credit report must have been paid within 60 days of the due date, and your credit report must not show more than $1,000 in total charge-offs. Rebate offered by Toyota Motor North America. Rebate will be applied on TFS lease agreements toward the amount due at lease signing or delivery or capitalized cost reduction or the down payment on TFS finance contracts. Limit one rebate per lease or finance transaction. Offer not combinable with the Military Rebate program, and the Lease-End Refi Program. Vehicle must be taken from dealer stock. Rebate valid on contracts executed between 09-03-2025 through 09-30-2025. College Programs are subject to change or termination at any time. Some restrictions apply. Programs are not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the college rebate terms in your area. See dealer for details. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
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Military Personnel can get a $500 Cash Rebate on new Toyota models.

Manufacturer Offers

Military Personnel can get a $500 Cash Rebate on new Toyota models.
  • $500 cash back

Applies to multiple models.   See Trims

Disclaimer(s) :
  • Qualify for $500 through the Military Rebate Program on the finance or lease of a select new Toyota. Military: $500 rebate offered by Toyota Motor Sales, U.S.A., Inc. and may be applied toward finance or lease contracts on new 2024 4Runner, 2024 Camry Hybrid, 2024 GR Corolla, 2024 GR86, 2024 Highlander, 2024 Highlander Hybrid, 2024 Prius Prime, 2024 RAV4, 2024 RAV4 Hybrid, 2024 RAV4 Prime, 2024 Sienna, 2024 Tacoma, 2024 Tacoma i-FORCE MAX, 2024 Venza, 2024 bZ4X, 2024 camry, 2024 corolla, 2024 corollacross, 2024 corollacrosshybrid, 2024 corollahatchback, 2024 corollahybrid, 2024 grandhighlander, 2024 grandhighlanderhybrid, 2024 grsupra, 2024 landcruiser, 2024 prius, 2024 sequoia, 2024 toyotacrown, 2024 tundra, 2024 tundrahybrid, 2025 4Runner, 2025 4Runner i-FORCE MAX, 2025 Camry, 2025 Corolla, 2025 Corolla Cross, 2025 Corolla Cross Hybrid, 2025 Corolla Hatchback, 2025 Corolla Hybrid, 2025 GR Corolla, 2025 GR Supra, 2025 GR86, 2025 Grand Highlander, 2025 Grand Highlander Hybrid, 2025 Highlander, 2025 Highlander Hybrid, 2025 Land Cruiser, 2025 Mirai, 2025 Prius, 2025 Prius Plug-in Hybrid, 2025 RAV4, 2025 RAV4 Hybrid, 2025 RAV4 Plug-in Hybrid, 2025 Sequoia, 2025 Sienna, 2025 Tacoma, 2025 Tacoma i-FORCE MAX, 2025 Toyota Crown, 2025 Toyota Crown Signia, 2025 Tundra, 2025 Tundra i-FORCE MAX, 2025 bZ4X, 2026 Camry, 2026 Corolla, 2026 Corolla Cross, 2026 Corolla Cross Hybrid, 2026 Corolla Hatchback, 2026 Corolla Hybrid, 2026 GR Supra, 2026 Grand Highlander, 2026 Grand Highlander Hybrid, 2026 Land Cruiser, 2026 Prius, 2026 Prius Plug-in Hybrid, 2026 Sequoia, 2026 Toyota Crown, 2026 Tundra, 2026 Tundra i-FORCE MAX through participating Toyota Dealers and Toyota Financial Services, dated from 09-03-2025 through 09-30-2025. To qualify for the rebate, at the time of purchase or lease you must be (1) In current active duty status in the U.S. military (Navy, Army, Air Force, Marines, National Guard, Coast Guard and active Reserve) OR a U.S. military inactive reserve (i.e., Ready Reserve) that is part of the individual Ready Reserve, Selected Reserve and Inactive National Guard; OR a retiree of the U.S. military, OR a U.S. military veteran within two years of their discharge date; OR a spouse/ surviving spouse and dependents of an eligible U.S. Military personnel including Gold Star Family Members; AND (2) provide verifiable proof of military status or active service; or retired via an ID.me account and complete the verification process at a participating Toyota dealer; (3) receive credit approval from and execute a finance or lease contract through Toyota Financial Services at participating Toyota dealers.. Not all applicants will qualify. On lease contracts, rebate must be applied toward the Amount Due at Lease Signing or toward the Capitalized Cost Reduction. On finance contracts, rebate must be applied toward the Down Payment. Limit one rebate per finance or lease transaction per eligible U.S. military personnel or eligible household member. Offer not combinable with the College Rebate Program, and the Lease-End Refi Program. Vehicle must be taken out of dealer stock. Terms, conditions and restrictions apply. Program is not available in AL, FL, GA, HI, NC, and SC. Rebate terms may be more generous in your local area. Ask your participating dealer about the military rebate terms in your area. Must pay sales tax. Void where prohibited by law. Not redeemable for cash. ©2025 Toyota Financial Services. All rights reserved. Toyota Financial Services is a service mark used by Toyota Motor Credit Corporation (TMCC). Retail installment accounts may be owned by TMCC or its securitization affiliates and lease accounts may be owned by Toyota Lease Trust (TLT) or its securitization affiliates. TMCC is the servicer for accounts owned by TMCC, TLT, and their securitization affiliates.
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All advertised prices exclude government fees and taxes, any finance charges, $230 doc fee, and any emission testing charge. Toyota Lease disclaimers: $0 security deposit. Leases do not include taxes, license, titles fees, and $230 dealer doc fee.